New York celebrated the launch of the Yes Yes Yes campaign in style – with singer Solange Knowles, sex expert Dr. Locker and Times Square’s legendary Naked Cowboy.
Things kicked off with a press launch in Soho, followed by a stunt in Times Square.
Solange launched the press conference on top of a bed with some models in Yes Yes Yes PJs. Lots of papparazzi showed up and editors were in attendance, as well as our friends from MTV News and MTV Buzzworthy. Activity was kept digital with Solange tweeting to her 80,000 fans on Twitter during the event.
After the press launch, activity moved uptown where the Naked Cowboy put on some PJs and performed around Times Square with Yes Yes Yes models as they handed out condoms and posters for the campaign.
Solange at the press launch
The Naked Cowboy flanked by Yes Yes Yes models
Tags: mtv staying alive, naked cowboy, solange knowles, yes yes yes, yestosafesex
