There was lots going on at the Johannesburg store.
There were plenty of celebs and talent in attendance including Lira, Tasha Baxter, Tamara Dey and MTV VJ Fix – they spent time chatting with customers and explaining the campaign…
The website was displayed on a big screen and customers were encouraged to live pledge – this had an impact, South Africa shot to the top of the pledging league!
The Body Shop staff say the atmosphere in the store was inspiring, they say, “all involved in the campaign launch displayed high levels of energy and enthusiasm!”
At some points you couldn’t even see the tillpoint from the entrance it was so busy!
Check out photos from the launch below…
Above – Live pledging in store
Above – Filming for MTV Base
Above – Racking up sales – all for a great cause…
